Jordan Awori

EXPOUNDING ON MY CULTURAL JOURNEY

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So in my last post (THE JOURNEY BEGINS (THE CULTURAL INTERIOR DECOR EXPERT) I revealed to all of you my exciting news about my new career path. Okay… new isn’t exactly the right word because it’s something I’ve been passionate about for over….hmmm… 10 years now and I just didn’t necessarily see it as a career path.

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THE JOURNEY BEGINS (THE CULTURAL INTERIOR DECOR EXPERT)

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So there’s this person who really likes fish and they are sure that that’s their life’s purpose. So they have their WHAT…fish. I’m sure you’re here thinking lucky them “at least they know what their life’s purpose is, as most people don’t”

Well there’s one main problem!

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WHEN FASHION MEETS DECOR: AFRIGARDE AT CAPETOWN DESIGN INDABA 2018

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In my last three post’s I’ve been taking you through my experience at this year’s Design Indaba conference and unfortunately this is the last post on the experience.

Let me give you a minute to take it in and recover from the shock…

Are you okay, have you accepted it?

You have? Good. Okay where was I…

During the conference, as I was admiring the designs nominated for THE MOST BEAUTIFUL OBJECT IN SOUTH AFRICA , I was lucky enough to stumble upon Thabo Makhetha Collective stand in the same area. The collective, a luxury African inspired concept store run by the amazing fashion designer Thabo Makhetha, that curates and brings together the works of other African designers such as ONEOFEACH, IMISO, Ruff Tung and the subject for this post, jewellery design firm Afrigarde.

Afrigarde, the brainchild of Maria Uys, really wowed me with two items that were on display, a chair and a loop light. If you read my post last year, WHEN FASHION MEETS DECOR: LOUIS VUITTON TA MILAN DESIGN WEEK 2017 , you know that I love it when fashion designers cross over to the wonderful world of interiors.

So here’s a look at not only this brilliant jewellery firm, who use felt to create hand made wearable art, but also the amazing products they created when they ventured into the wonderful world of decor.

Enjoy!

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THE MOST BEAUTIFUL OBJECT IN SOUTH AFRICA: MY DESIGN INDABA EXPERIENCE

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“Each year Design Indaba engages people with the question of what constitutes beauty. While some may think of beauty as an aspect of personal taste and others know it on sight, beauty becomes far more profound when attributes such as cultural significance, sustainability, artisanal craft, usability or even a sense humour are thrown into the mix.”

With that said Design Indaba, the biggest design conference, holds a “competition” that allows people to vote on the South African designs they have curated  as being worthy of THE MOST BEAUTIFUL OBJECT IN SOUTH AFRICA title.

When I signed up for this year’s conference there were three things I was super excited about, listening to the amazing speakers, interacting with designers and artists from all over the world and seeing the 10 designs nominated as the most beautiful objects. So it isn’t surprising that on the first day of the conference, during the first break, I dashed over to the area the designs were being exhibited to marvel in all their glory.

So there I was in the area designated for this display and nothing had been set up yet.

There’s a scene in the 1957 American romance film, An Affair to Remember, where Terry and Nickie, who were both in relationships with other people, agree to reunite at the top of the Empire State Building in six months’ time if they have succeeded in ending their relationships and starting new careers. On the day of their rendezvous, Terry, hurrying to reach the Empire State Building, is struck down by a car while crossing a street. Gravely injured, she is rushed to the hospital. Meanwhile, Nickie, waiting for her at the observation deck at the top of the building, is unaware of the accident and, after many hours, leaves at midnight, believing she has rejected him.

If you’re wondering what this story has to do with anything, well as I stood there in a room with no beautiful objects I knew exactly how Nickie felt; Disappointed, Heartbroken, Dejected. But I was not going to give up, so at lunch time and in the evening, after the day’s speakers were done, I came back and still found nothing. Fortunately, as was the case with Nickie and Terry who end up together at the end of the movie, I came back the next day and they were all there perfectly displayed.

With that said, here are the 10 designs that were nominated and of them the one that was voted for, by the public, as THE MOST BEAUTIFUL OBJECT IN SOUTH AFRICA (let the record show that it was actually my favourite piece)

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EMERGING DESIGNERS: MY DESIGN INDABA EXPERIENCE

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In my last post THE SPEAKERS: MY DESIGN INDABA EXPERIENCE I took you through my 10 favourite speakers at this year’s biggest design conference, Design Indaba. In today’s post I’m going to take you through another part of the conference, THE EMERGING CREATIVE PROGRAMME, and tell you who my favourites were.

The programme was founded by Design Indaba in 2005 to nurture new creative talent and break down barriers to entry for those just getting started, by supporting young creatives who have relatively little industry exposure.

“The Class of 2018, made up of young architects, fashion designers, illustrators, furniture designers, jewellers, graphic designers and multi-disciplinary mavericks, were selected based on the quality and originality of their work and its ability to stand alongside world-class designs. Of the 50 young designers, 40 showcased their work in Cape Town at the Artscape Theatre Centre at Design Indaba from 21 to 23 February, with a further 10 showing at LISOF, as part of the Design Indaba Johannesburg Simulcast 2018.”

I will be honest with y’all, before turning up for the conference I didn’t know this was even a thing and I only found out when it was announced by the hosts on the first day. Excited to see what it was all about I headed to the area they were exhibiting, on the evening of the first day, and I’m glad to announce that I was pleasantly surprised and extremely inspired. If these 40 designers are the future of African design let me just assure y’all that Africa is going to do just fine, scratch that, its going to do GREAT!!!

So here’s a look at my THREE favourite emerging designers from this year’s Design Indaba conference, who coincidentally are from three different fields; Interior (of course), graphic and fashion.

Enjoy!

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